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Your website design needs a killer user experience (UX). Here's why and how.

User Experience Website Design

Your website is not just a place for people to find you online. It's an opportunity for you to tell your story, connect with your audience, and drive conversions. Driving conversions and results means being very good at giving people what they expect when they expect it. First-time visitors need and expect something different than folks returning for their 10th visit after they already know you well. It sounds obvious, but you’d be surprised how many website designs fail to take this and other “obvious” truths into account. 

That's where a killer user experience (UX) comes into play for great website design. 

What Is UX Anyway?

UX is all about designing a website that works seamlessly for your users, including creating different entryways and pathways for groups of users who need different things. It's not just about aesthetics. It's about how easy it is for people to navigate, find what they need, and take action. A great UX delivers a memorable experience, so that your website design sets the tone for your brand, engages your audience and keeps them coming back for more.

Why is UX so dang important?

The answer is simple: a good UX leads to more engagement and conversions. Conversions matter, whether you have an e-commerce website or a B2B company with long sales cycles. Tracking website conversions is key to starting the conversation with prospects and keeping it going, such as email opt-ins, click-throughs to content, form completions, and other signals that indicate your prospect wants to take the next step. When people find your website design easy to use, they're more likely to stick around and take action. Plus, a good UX can set you apart from your competitors and build trust with your audience.

How do you create a killer UX?

Know Your Audience - The key to a great UX is understanding your audience. Who are they? What do they need? What do they care about? Use customer surveys, feedback forms, and your website analytics to get to know your audience and create a website design that meets their needs.

Keep It Simple - A good UX is all about simplicity. Keep your website design clean and uncluttered, with clear navigation and easy-to-use forms.

Speed Things Up - Nobody likes a slow website. In fact, a delay of just one second in page load time can result in a 7% reduction in conversions. Don't let a slow website cost you business. Make sure your website loads quickly by optimizing images, using caching and minimizing code.

Make It Accessible - A good UX is inclusive. Make sure your website is accessible to everyone, including people with disabilities. Use alt tags for images, make sure your website is keyboard-friendly and follow accessibility guidelines.

Use Plenty of White Space - White space isn't just for show. It's an essential design element that can make your website easier to read and navigate. Use plenty of white space to break up your content and create a more user-friendly experience.

Think Mobile-First - These days, most people are browsing the web on their phones. Make sure your website is optimized for mobile devices by using responsive design and testing your website on different devices.

Keep it Consistent - A good UX is all about consistency. Use consistent colors, typography and layout throughout your website to create a cohesive, memorable experience.

Huston Design can help with a website design that has a killer UX.

Designing a website that delivers an excellent experience for your users and drives great results for your business can be a daunting task. That's where Huston Design comes in. We help you with design-led creative solutions that grow your brand and business. We can design your website to deliver a killer user experience that sets you apart from your competitors. Give us a call or send us an email, and let's talk. Or schedule a Free 30-minute Website Assessment to get an expert’s opinion on the key things you can do now to optimize your website user experience in order to grow your brand and business.